Fraud Blocker

The $1 Million Mistake Most Founders Make (And How to Avoid)

April 15, 2025

Yo, what's up crew!

Back with another raw episode of The Boardroom Podcast, and this one's hitting different. 💯

I had to bring Tikis in because we keep seeing the same thing happen - good entrepreneurs making terrible decisions because they're stuck in their feelings. 

I'm talking about people who are shutting down winning campaigns because they "feel" like it's not working, or freaking out over two slow days when their month is crushing it.

Real talk?

Me and Tikis almost lost it yesterday when a client was ready to blow up their whole funnel over a couple slow days...

meanwhile, their last THREE WEEKS were breaking records!

Here's what we're breaking down in this one:

  • The emotional trap that's killing your business (I've been there, and it ain't pretty)
  • My "stupid simple" way of tracking numbers (you don't need some crazy NASA spreadsheet)
  • Why I tell clients to chill when they have a "bad week" (and what to look at instead)
  • The seasonal stuff nobody talks about (like why summer actually SUCKS for fitness businesses)
  • The exact numbers that matter (and all the BS ones you can ignore)

Plus, I'm giving away our funnel tracker template - the same one we use to keep our clients from making million-dollar mistakes.

Look, if you're tired of running your business on vibes and want to start making moves that actually make sense, this episode is for you.

Stay calm, change lives, and have business on your terms.

Drop a comment and let me know what you're tracking in your business right now.

Episode highlights:

  • Welcome to The Boardroom Podcast [00:00]
  • Impact of Emotions on Business Decisions [2:15]
  • Tracking Numbers for Better Decision-Making [5:04]
  • Key Metrics to Track in Business [11:42]
  • Building the Habit of Tracking Numbers [17:21]
  • Approaching Data to Make Decisions [21:51]
  • Adjusting to Changes in Business Metrics [25:32]
  • Resources for Tracking Business Numbers [28:40]

If you enjoyed this episode, be sure to subscribe, tune in and share this podcast.

Remember, Stay Calm, Change Lives, and Have Life On Your Terms!

Iggy Odighizuwa
Founder & CEO

Podcast Contents