Coach Kelly’s sales team was maxed out, but CharlieAI broke the bottleneck
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Iggy Odighizuwa
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800 to 1,000 workshop registrations a week. A sales team that couldn’t keep up.
Coach Kelly already had a proven offer, human setters, and human closers.
But keeping up with incoming leads meant more outreach and follow-up than her team could handle.
In this episode of Founder Fires, Kelly breaks down how she added CharlieAI to start conversations and follow up before her human setters step in.
Today, she says roughly 20% of workshop registrants are booking calls.
Her setters are also spending less time chasing responses and more time talking with people who have already shown interest.
But Kelly draws a clear line: deeper qualification and financial conversations stay with her human team.
We also get into how she’s using CharlieAI to reconnect with tens of thousands of contacts accumulated over 13 years in business, segmenting outreach around their history and previous engagement.
In this conversation:
How CharlieAI helps her team handle weekly lead volume
Why her human setters like working with AI
Where she keeps human judgment in the sales process
How she approaches old-lead reactivation
When founders should wait before adding AI
Kelly’s advice? Build a sales process that works first.
If you only have a handful of leads each week, call them. Learn what converts. Once your team can’t keep up with demand, AI has a clear job to do.
As Kelly puts it, it’s “pouring gasoline on what’s already working.”
▶️ Watch the full conversation to see how Kelly built CharlieAI into her sales process—and where her people take over.
🔗Coach Kelly J., Behavioral Intelligence Strategist and “Coach’s Coach”
