Team Overview: Measure Your Performance
SDR Productivity
Track your team's meeting booking rate against the industry average of 20-25 meetings per SDR monthly.
Deal Metrics
Compare your average deal size to the industry benchmark of $30,000 and evaluate your close rate against the standard 20-25%.
Team Structure
Analyze how your SDR team size impacts overall efficiency and cost-effectiveness compared to industry standards.
Direct Costs: The Visible Expenses
$55k
Base Salary
Average annual base compensation for SDRs
$15k
Commission
Typical performance-based incentives
$12k
Benefits
Health, retirement, and other benefits
Direct costs are just the tip of the iceberg. While these visible expenses are easiest to track, they typically represent less than half of your total SDR investment. Our calculator helps you capture these baseline expenses as the foundation for understanding your true costs.
Recruitment & Turnover: The Revolving Door Cost
With the average SDR staying just 16 months, recruitment and turnover create significant hidden costs. Our calculator helps you quantify these expenses based on your specific turnover rate and hiring processes.
Training & Ramp-up: The Productivity Gap
New SDRs aren't immediately productive. The calculator quantifies the cost of reduced productivity during training and ramp-up periods, including the hidden expense of experienced staff time spent on training.
Management Overhead: The Leadership Investment
With an industry average ratio of 8:1 SDRs to managers, leadership costs significantly impact your bottom line. Our calculator helps you understand the true cost of management time dedicated to your SDR team.
Technology Stack: The Digital Toolbox
CRM System
Essential for tracking prospects and opportunities
Sales Engagement
Platforms for automating outreach sequences
Communication
Phone systems and messaging tools
Training Software
Enablement tools for continuous learning
Modern SDRs rely on multiple technology solutions to maximize productivity. Our calculator helps you capture these per-seat costs that often go overlooked when calculating the true expense of your SDR team.
Opportunity Costs: The Performance Variability
The performance gap between top and bottom SDRs averages 320%, creating significant opportunity costs. Our calculator helps quantify missed opportunities and lead wastage (industry average: 35%) to reveal the true cost of performance variability.
Team Overview: Measure Your Performance
Our calculator provides a comprehensive breakdown of your fully-loaded SDR costs, showing both the total annual expense and the cost per meeting. This complete picture reveals that visible costs often represent less than half of your true investment.
AI Alternative: The Charlie Comparison
Traditional SDR Team
40 hours/week coverage
Variable performance
Linear scalability
High turnover
Significant management needs
Charlie AI Solution
24/7/365 coverage (+128 hrs/week)
100% consistency
Exponential scalability
No turnover
Minimal management required
Our calculator provides a side-by-side comparison between your current SDR costs and a Charlie AI solution, estimating potential savings over both 1-year and 5-year periods. The AI alternative typically delivers 50% more meetings at a significantly lower cost per meeting.
Visual Dashboard
Interactive pie charts, comparative bar graphs, and ROI timeline visualizations help you understand your costs at a glance.
Sensitivity Analysis
Explore how changes in turnover rates, performance variability, and scaling scenarios would impact your overall costs.
Calculation Methodology
Detailed explanations of all formulas, industry benchmark sources, and adjustment factors for company size and industry.
Implementation Roadmap
Suggested transition timeline, risk mitigation strategies, and change management considerations for adopting AI solutions.
Ready to discover the true cost of your SDR team? Download our calculator today for assistance. Our team is ready to help you understand your current expenses and explore how Charlie AI can transform your sales development process.
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