Content

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Jul 18, 2025

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3

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The Fast Follow-Up Formula: Convert Clicks Into Clients

The Fast Follow-Up Formula: Convert Clicks Into Clients

The Fast Follow-Up Formula: Convert Clicks Into Clients

Written By

Iggy

Iggy

Iggy

Odighizuwa

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Last Updated

·

Jul 18, 2025

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The Problem: You're Leaking Revenue

The Problem: You're Leaking Revenue

Slow Response Times

Most teams take hours or days to follow up, by which time your lead has moved on to a competitor who responded faster.

Insufficient Follow-up

The average lead needs 5+ touches before converting, but most sales teams give up after just 1-2 attempts.

Ineffective Messaging

Generic, sales-heavy follow-up messages that focus on your product instead of addressing the prospect's specific needs and pain points.

The Fix: A Proven 5-Touch Formula

The Fix: A Proven 5-Touch Formula

Multi-Channel

Leverage SMS, email, voice and video for maximum impact

Perfect Timing

Strategic sequence over 5 days maintains interest

Proven Messages

Templates that drive engagement without sounding desperate

Measurable Results

Track and optimize conversion at each touchpoint

Touch 1: The Instant Response (Within 2 Minutes)

Channel: SMS or Email

Choose the channel with highest open rates for your audience.

Goal: Confirm + Create Curiosity

Acknowledge their action and ask an open-ended question.

Timing: Under 2 Minutes

Speed is critical - response rates drop 10x after just 5 minutes.


Hey [First Name] – saw you grabbed the [resource/demo]. Out of curiosity, what prompted the interest?

Touch 2: The Problem Bridge (30-60 Minutes Later)

Touch 2: The Problem Bridge (30-60 Minutes Later)

Maintaining Conversation

Most people we talk to are struggling with [insert pain point]. Just curious—how are you handling this now?

Touch 3: The Proof Point (6-12 Hours Later)

Touch 3: The Proof Point (6-12 Hours Later)

Channel

SMS or Email

Timing

6-12 Hours After Touch 2

Goal

Build credibility with specific results

Key Element

Include tangible metrics from similar client

Attachment

Link or screenshot of case study


Here's a quick case study: [Client] dropped from 2-hour follow-up to 2 minutes using Charlie AI—and doubled their booked calls.

Touch 4: The Personal Connection (Day 2-3)

Touch 4: The Personal Connection (Day 2-3)

83%
Higher Response Rate

Video messages get dramatically higher engagement than text-only communications

90s
Optimal Video Length

Keep videos under 90 seconds for maximum completion rates

2-3
Perfect Timing Window

Days after initial contact when interest is still warm

Hey [First Name], just wanted to put a face to the name. I made you this 90-sec video to show how we can help you speed up your follow-up and book more calls.

Touch 5: The Final Call To Action (Day 4-5)

Touch 5: The Final Call To Action (Day 4-5)

Low Time Commitment

Want me to build this for you? No pitch—just 10 minutes to show you what it'd look like with your leads.

The Problem: You're Leaking Revenue

The Problem: You're Leaking Revenue

Same Person Every Time

Consistency builds familiarity and trust. Keep the same sender name and contact info across all touchpoints.

Inject Curiosity + Confidence

Questions that make prospects think, combined with confident (not arrogant) language that shows you know what you're doing.

Automate With Intelligence

Use AI tools like Charlie to personalize and automate this sequence while maintaining the human touch.

Track & Optimize

Monitor which touchpoints get the most engagement and continuously refine your approach.

Stop Leaking Leads. Start Printing Pipeline.

Seamless Implementation



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