The Problem
Responding Too Slow
Every minute that passes after a lead comes in dramatically reduces your chances of making contact and converting.
Insufficient Follow-Up
Most sales teams give up after just 1-2 attempts, when research shows it takes 5-7 touches to convert most leads.
Seeking Efficiency
Generic follow-up messages fail to address the prospect's specific pain points or build meaningful connection.
You don't have a lead generation problem. You have a follow-up problem - and it's leaking revenue every time someone clicks but doesn't get an instant, relevant response.
The Fix: The Fast Follow-Up Formula
5-Touch Sequence
A proven multi-channel approach that maintains engagement without appearing desperate
Perfect Timing
Strategically timed touchpoints based on psychological triggers and prospect behavior
Optimized Messaging
Curiosity-driven templates that generate responses and build meaningful connections
Fully Automatable
Implement manually or automate completely - either way, the formula delivers results
Touch 1 — Within 2 Minutes
Channel: SMS or Email
Choose the most immediate channel based on the lead's information provided.
Goal: Confirm Receipt + Create Curiosity
Acknowledge their action and ask an open-ended question that encourages them to share more.
Example Message
"Hey [First Name] – saw you grabbed the [resource/demo]. Out of curiosity, what prompted the interest?"
This initial contact establishes speed and personal attention. Let them respond naturally - you learn valuable information while they feel heard and valued.
Touch 2 — 30–60 Minutes Later
Touch 3 — 6–12 Hours Later
"Here's a quick case study: [Client] dropped from 2-hour follow-up to 2 minutes using Charlie AI—and doubled their booked calls." [Insert link or screenshot]
Touch 4 — Day 2–3
Channel: Voice or Video
Switch to a more personal medium that shows you're a real human being investing time in them.
Goal: Humanize the Connection
Put a face to the name and build authentic rapport beyond just text.
Keep It Brief
90 seconds maximum - respect their time while demonstrating your commitment.
"Hey [First Name], just wanted to put a face to the name. I made you this 90-sec video to show how we can help you speed up your follow-up and book more calls."
Touch 5 — Day 4–5
The Problem
Maintain Sender Consistency
Send all communications from the same person to build familiarity and relationship. Switching representatives mid-sequence disrupts trust-building.
Balance Curiosity & Confidence
Craft messages that inspire curiosity while demonstrating confidence in your solution. Avoid language that sounds desperate or overly eager.
Leverage Automation
Implement this sequence in your CRM or use Charlie AI to handle the timing and delivery automatically, freeing your team to focus on conversations.
Want Us To Build It For You?
100%
Customized
Tailored to your specific industry and target audience
24hrs
Quick Setup
Complete implementation within one business day
2x
Results
Average improvement in lead-to-meeting conversion rate
Book a demo today and we'll build your complete follow-up sequence for you. Let's stop leaking leads—and start printing pipeline.
Share your number and Charlie will text you to start a conversation. You can ask questions, explore features, or even request a call directly with the AI.