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Unlocking Success with AI: The John Shredded Case Study

Welcome back, everyone! Today, we’re diving into an exciting case study featuring John Franco from Shredded University.

Real Results from This Case Study

John was facing challenges scaling his business due to the complexities of managing appointment setters and the influx of leads he was generating. 

He needed a solution that could streamline his processes and help him focus on what truly matters—growing his business.

The Challenge

As an entrepreneur, John found himself overwhelmed with the day-to-day tasks of managing leads and setting appointments. With the goal of scaling his operations, he realized that he couldn’t keep up with the demands of his growing business. He needed a way to engage with potential clients without burning out.

Meet Charlie AI

Enter Charlie AI—a game-changer for John. For the past four to five months, John has been utilizing Charlie to handle incoming leads. According to John, “Charlie has really been a lifesaver. 

We were getting so many leads—25 to 30 leads daily—that I could not answer them myself.” Charlie AI stepped in to engage in meaningful conversations, book appointments, and ultimately facilitate calls with hot leads.

Why Charlie AI Works

Charlie operates 24/7, addressing messages even while John is asleep. This has been crucial because, as John points out, “If they’re hot when they’re hot, they’re dead when they’re dead.” The ability to respond immediately has allowed John to keep his leads warm and engaged.

The Results

Let’s look at the numbers. John has deployed four different AI appointment setters, with two dedicated to speaking with men and the other two with women. Here’s a snapshot of the performance:

  • One AI setter saved John $8,750 in payroll and 438 hours of work, managing 397 leads and booking 86 appointments—a lead-to-book ratio of 21%.
  • Another AI setter managed 200 leads, resulting in 6 booked calls and saving $3,300 in payroll while conserving 167 hours of work.
  • The female-focused setter had a 68% response rate, booking 24 calls from 173 leads and saving John $2,700.

Implementing Charlie: The Three-Phase Process

To integrate Charlie effectively into John’s business, we followed a structured three-phase process:

Phase 1: Foundation

In the first phase, we conducted a deep dive into John’s sales process, marketing message, funnels, offers, and website. This foundational understanding was crucial for Charlie to hit the ground running.

Phase 2: Pre-Launch

Next, we moved to pre-launch, where we role-played different scenarios with Charlie. This unique feature allows Charlie to learn in a real-time environment, ensuring it will perform as expected once launched.

Phase 3: Launch

Finally, we launched Charlie with three key steps:

  1. Audience Verification: This step is about identifying the ideal customer types. We set actions to filter out leads that weren't a good fit.
  2. Message Authorization: If necessary, we could adjust messaging to enhance lead quality and ensure only the best prospects made it to John’s calendar.
  3. Conversion Optimization: Since John’s leads were converting well, we didn’t need to enforce additional filters at this stage.

Benefits of Using Charlie AI

Charlie AI has allowed John to focus on closing deals rather than managing a large sales team. The beauty of having an AI appointment setter is that it’s always on, doesn’t require breaks, and doesn’t need to be micromanaged. John emphasized, “You set it up once and then you set and forget it.”

Conclusion

For those entrepreneurs feeling overwhelmed with the demands of managing a sales team, Charlie AI could be the solution you’ve been looking for. It’s a way to keep your operations lean, efficient, and optimal. If you’re curious about how Charlie can transform your business, consider requesting a demo. Who knows? You might find the key to unlocking your business’s potential!

Until next time, stay calm, change lives, and run your business on your terms!

Real Results for Real Business Owners.

Charlie AI has helped 300+ Business Sales teams with conversational AI.

I paid for Charlie Ai and have gotten so much more than that. I would 100% recommend Iggy and the Charlie team.

Whitney Prude

Wellness Coach
Charlie Talks is truly impressive! From answering questions with precision to adding emotive inflections to stories.

Sheldon’s Gym

Gym Owner
With a 58% response rate, 63% response to call-to-action (CTA), and 31 leads actively being followed up with, Toro Steel achieved impressive results.

Greg Hann

Toro Steel