Rental Property Pro · Setter Performance Brief
WHAT
WHAT
Charlie
Charlie
is actually worth
is actually worth
WHAT
Charlie
is actually worth
Every appointment RPP has ever booked, scored by who booked it. Charlie AI against the full human setter bench, all time — plus the eight-week regression that needs an explanation.
Every appointment RPP has ever booked, scored by who booked it. Charlie AI against the full human setter bench, all time — plus the eight-week regression that needs an explanation.
Source RPP appointment ledger (Supabase)
Window 22 Apr 2024 → 26 Aug 2026
Rows 19,463
Synced 26 Aug 2026, 13:00 UTC
The book of record
The book of record
Total deals
Total deals
Total deals
1,281
1,281
Since Apr 2024
Since Apr 2024
Gross booked
Gross booked
Gross booked
$11.36M
$11.36M
Contract value
Contract value
Still active
Still active
Still active
$6.55M
$6.55M
57.7% retained
57.7% retained
Appointments
Appointments
Appointments
17,889
17,889
All setters + inbound
All setters + inbound
Charlie's deals
Charlie's deals
Charlie's deals
238
238
18.6% of every deal
18.6% of every deal
The one-line version
The one-line version
Charlie booked 14.3% of RPP's appointments and produced 18.6% of RPP's deals. On revenue per appointment booked, Charlie runs 33% ahead of the average human setter — and its sales cancel less often. Against RPP's single best human setter, it's a statistical tie at 2.3× the volume.
Charlie booked 14.3% of RPP's appointments and produced 18.6% of RPP's deals. On revenue per appointment booked, Charlie runs 33% ahead of the average human setter — and its sales cancel less often. Against RPP's single best human setter, it's a statistical tie at 2.3× the volume.
Charlie booked 14.3% of RPP's appointments and produced 18.6% of RPP's deals. On revenue per appointment booked, Charlie runs 33% ahead of the average human setter — and its sales cancel less often. Against RPP's single best human setter, it's a statistical tie at 2.3× the volume.
Charlie vs. the human bench
Charlie vs. the human bench
All time · 33 human setters combined
All time · 33 human setters combined
metric
metric
Charlie AI
Charlie AI
HUMans
HUMans
edge
edge
Appointments booked
Appointments booked
2,564
2,564
2,564
8,335
8,335
8,335
—
—
Show rate
Show rate
Booked calls that actually happened
63.5%
63.5%
63.5%
47.2%
47.2%
47.2%
+16.3 pts
+16.3 pts
Close rate on shows
Close rate on shows
The closer's job, not the setter's
The closer's job, not the setter's
20.0%
20.0%
20.0%
19.9%
19.9%
19.9%
tie
tie
Booked → deal
Booked → deal
9.3%
9.3%
9.3%
7.1%
7.1%
7.1%
1.31×
1.31×
Deals
Deals
238
238
238
588
588
588
—
—
Revenue per appointment booked
Revenue per appointment booked
The number that decides the spend
The number that decides the spend
$829
$829
$829
$624
$624
$624
1.33×
1.33×
Sale retention
Sale retention
Contract value still Active, not cancelled
Contract value still Active, not cancelled
57.8%
57.8%
57.8%
$624
$624
$624
+6.6 pts
+6.6 pts
Where the edge comes from
Where the edge comes from
Charlie does not sell better. Its close rate on shows — 20.0% vs 19.9% — is indistinguishable from the human bench, which is exactly right: closing is the closer's job. Charlie's entire advantage is getting people to turn up. Better qualification at the point of booking, and a confirmation cadence that never forgets.
Charlie does not sell better. Its close rate on shows — 20.0% vs 19.9% — is indistinguishable from the human bench, which is exactly right: closing is the closer's job. Charlie's entire advantage is getting people to turn up. Better qualification at the point of booking, and a confirmation cadence that never forgets.
Charlie does not sell better. Its close rate on shows — 20.0% vs 19.9% — is indistinguishable from the human bench, which is exactly right: closing is the closer's job. Charlie's entire advantage is getting people to turn up. Better qualification at the point of booking, and a confirmation cadence that never forgets.
Run it as money: if Charlie's 2,564 appointments had converted at human rates, they'd have produced $1.60M. They produced $2.12M. That's a +$521K premium in gross booked revenue over 18 months — about $29K a month — or +$442K measured on revenue that survived cancellation.
Run it as money: if Charlie's 2,564 appointments had converted at human rates, they'd have produced $1.60M. They produced $2.12M. That's a +$521K premium in gross booked revenue over 18 months — about $29K a month — or +$442K measured on revenue that survived cancellation.
Run it as money: if Charlie's 2,564 appointments had converted at human rates, they'd have produced $1.60M. They produced $2.12M. That's a +$521K premium in gross booked revenue over 18 months — about $29K a month — or +$442K measured on revenue that survived cancellation.
The setter leaderboard
The setter leaderboard
The setter leaderboard
Feb 2025 → Aug 2026 · like-for-like window
Feb 2025 → Aug 2026 · like-for-like window
Charlie went live 21 Feb 2025. This table runs every setter over Charlie's own lifetime only, so nobody is scored against a market they never worked. Sorted by revenue per appointment booked.
Charlie went live 21 Feb 2025. This table runs every setter over Charlie's own lifetime only, so nobody is scored against a market they never worked. Sorted by revenue per appointment booked.
Revenue per appointment booked
Revenue per appointment booked
Revenue per appointment booked
Gross contract value produced, divided by appointments put on the calendar. This is the only setter metric that survives contact with the P&L — it prices volume and quality in one number.
Gross contract value produced, divided by appointments put on the calendar. This is the only setter metric that survives contact with the P&L — it prices volume and quality in one number.
Charlie AI
Charlie AI
Human Setters
Human Setters
Charlie AI
Human setters
Setter
Setter
Appts
Appts
Shows
Shows
Deals
Deals
Show %
Show %
Close %
Close %
Bkd→Deal
Bkd→Deal
Gross booked
Gross booked
Gross booked
Rev/appt
Rev/appt
Charlie AI
Charlie AI
2,560
2,560
2,560
1,190
1,190
1,190
238
238
238
63.5%
63.5%
63.5%
20.0%
20.0%
20.0%
9.3%
9.3%
$2,121,255
$2,121,255
$2,121,255
$829
$829
$829
Emily Stulen
Emily Stulen
1,095
1,095
1,095
475
475
475
102
102
102
63.7%
63.7%
63.7%
21.5%
21.5%
21.5%
9.3%
9.3%
$902,620
$902,620
$902,620
$824
$824
$824
Beth Husmillo
Beth Husmillo
832
832
832
327
327
327
74
74
74
51.6%
51.6%
51.6%
22.6%
22.6%
22.6%
8.9%
8.9%
$630,145
$630,145
$630,145
$757
$757
$757
Robin Reed
Robin Reed
616
616
616
218
218
218
44
44
44
46.1%
46.1%
46.1%
20.2%
20.2%
20.2%
7.1%
7.1%
$404,165
$404,165
$404,165
$656
$656
$656
Amy Presley
Amy Presley
671
671
671
221
221
221
47
47
47
41.8%
41.8%
41.8%
21.3%
21.3%
21.3%
7.0%
7.0%
$437,335
$437,335
$437,335
$652
$652
$652
Mary Mutia
Mary Mutia
1,065
1,065
1,065
381
381
381
67
67
67
48.7%
48.7%
48.7%
17.6%
17.6%
17.6%
6.3%
6.3%
$577,465
$577,465
$577,465
$542
$542
$542
CJ Espadero
CJ Espadero
628
628
628
193
193
193
35
35
35
42.9%
42.9%
42.9%
18.1%
18.1%
18.1%
5.6%
5.6%
$304,790
$304,790
$304,790
$485
$485
$485
Gina Young
Gina Young
859
859
859
326
326
326
43
43
43
47.9%
47.9%
47.9%
13.2%
13.2%
13.2%
5.0%
5.0%
$369,150
$369,150
$369,150
$430
$430
$430
Susana Visathep
Susana Visathep
221
221
221
99
99
99
11
11
11
54.7%
54.7%
54.7%
11.1%
11.1%
11.1%
5.0%
5.0%
$92,170
$92,170
$92,170
$417
$417
$417
Shelly Riordan
Shelly Riordan
149
149
149
59
59
59
6
6
6
51.3%
51.3%
51.3%
10.2%
10.2%
4.0%
4.0%
4.0%
$49,035
$49,035
$49,035
$329
$329
$329
The honest caveat
The honest caveat
The honest caveat
Charlie is not better than every setter — it's better than the bench. Emily Stulen matches it dead-on: $824 vs $829 per appointment, 9.3% booked-to-deal on both. Against RPP's best human, Charlie is a tie on quality and a 2.3× win on throughput — 2,560 appointments to Emily's 1,095, with no salary, no schedule and no ceiling. Against everyone below Emily, Charlie runs 1.3× to 2.5× ahead on revenue per appointment.
Charlie is not better than every setter — it's better than the bench. Emily Stulen matches it dead-on: $824 vs $829 per appointment, 9.3% booked-to-deal on both. Against RPP's best human, Charlie is a tie on quality and a 2.3× win on throughput — 2,560 appointments to Emily's 1,095, with no salary, no schedule and no ceiling. Against everyone below Emily, Charlie runs 1.3× to 2.5× ahead on revenue per appointment.
Charlie is not better than every setter — it's better than the bench. Emily Stulen matches it dead-on: $824 vs $829 per appointment, 9.3% booked-to-deal on both. Against RPP's best human, Charlie is a tie on quality and a 2.3× win on throughput — 2,560 appointments to Emily's 1,095, with no salary, no schedule and no ceiling. Against everyone below Emily, Charlie runs 1.3× to 2.5× ahead on revenue per appointment.
Total deals, all time
Total deals, all time
Total deals, all time
Every booking source · ties to $11.36M
Every booking source · ties to $11.36M
Every booking source · ties to $11.36M
The complete deal ledger. Self-booked is not a setter — it's inbound traffic that booked itself off ads and organic, listed here so the column sums to the real total.
Setter
Setter
Deals
Deals
Share of deals
Share of deals
Gross booked
Gross booked
Still active
Still active
Retained
Retained
Self-booked
Self-booked
Inbound
Inbound
442
442
442
34.5%
34.5%
34.5%
$3,917,705
$3,917,705
$3,917,705
$2,123,032
$2,123,032
$2,123,032
54.2%
54.2%
54.2%
Charlie AI
Charlie AI
238
238
238
18.6%
18.6%
18.6%
$2,121,255
$2,121,255
$2,121,255
$1,366,375
$1,366,375
$1,366,375
64.4%
64.4%
64.4%
Emily Stulen
Emily Stulen
154
154
154
12.0%
12.0%
12.0%
$1,362,900
$1,362,900
$1,362,900
$820,150
$820,150
$820,150
60.2%
60.2%
60.2%
Beth Husmillo
Beth Husmillo
74
74
74
5.8%
5.8%
5.8%
$630,145
$630,145
$630,145
$344,600
$344,600
$344,600
54.7%
54.7%
54.7%
Robin Reed
Robin Reed
68
68
68
5.3%
5.3%
5.3%
$634,560
$634,560
$634,560
$378,155
$378,155
$378,155
59.6%
59.6%
59.6%
Mary Mutia
Mary Mutia
67
67
67
5.2%
5.2%
5.2%
$577,465
$577,465
$577,465
$306,505
$306,505
$306,505
53.1%
53.1%
53.1%
Amy Presley
Amy Presley
55
55
55
4.3%
4.3%
4.3%
$511,093
$511,093
$511,093
$329,363
$329,363
$329,363
64.4%
64.4%
64.4%
Susana Visathep
Susana Visathep
55
55
55
3.9%
3.9%
3.9%
$448,498
$448,498
$448,498
$220,703
$220,703
$220,703
49.2%
49.2%
49.2%
Gina Young
Gina Young
43
43
43
3.4%
3.4%
3.4%
$369,150
$369,150
$369,150
$203,415
$203,415
$203,415
55.1%
55.1%
55.1%
CJ Espadero
CJ Espadero
35
35
35
2.7%
2.7%
2.7%
$304,790
$304,790
$304,790
$199,800
$199,800
$199,800
65.6%
65.6%
65.6%
Bethany Ellis
Bethany Ellis
18
18
18
1.4%
1.4%
1.4%
$159,925
$159,925
$159,925
$112,945
$112,945
$112,945
70.6%
70.6%
70.6%
Synthflow
Synthflow
AI
12
12
12
0.9%
0.9%
0.9%
$113,945
$113,945
$113,945
$54,975
$54,975
$54,975
48.2%
48.2%
48.2%
All others
All others
(7 sources, ≤6 deals each)
12
12
12
2.0%
2.0%
2.0%
$204,190
$204,190
$204,190
$88,575
$88,575
$88,575
43.4%
43.4%
43.4%
Total
Total
1,281
1,281
1,281
100%
100%
100%
$11,355,620
$11,355,620
$11,355,620
$6,548,592
$6,548,592
$6,548,592
57.7%
57.7%
57.7%
The honest caveat
The honest caveat
Charlie is not better than every setter — it's better than the bench. Emily Stulen matches it dead-on: $824 vs $829 per appointment, 9.3% booked-to-deal on both. Against RPP's best human, Charlie is a tie on quality and a 2.3× win on throughput — 2,560 appointments to Emily's 1,095, with no salary, no schedule and no ceiling. Against everyone below Emily, Charlie runs 1.3× to 2.5× ahead on revenue per appointment.
Charlie is not better than every setter — it's better than the bench. Emily Stulen matches it dead-on: $824 vs $829 per appointment, 9.3% booked-to-deal on both. Against RPP's best human, Charlie is a tie on quality and a 2.3× win on throughput — 2,560 appointments to Emily's 1,095, with no salary, no schedule and no ceiling. Against everyone below Emily, Charlie runs 1.3× to 2.5× ahead on revenue per appointment.
Charlie is not better than every setter — it's better than the bench. Emily Stulen matches it dead-on: $824 vs $829 per appointment, 9.3% booked-to-deal on both. Against RPP's best human, Charlie is a tie on quality and a 2.3× win on throughput — 2,560 appointments to Emily's 1,095, with no salary, no schedule and no ceiling. Against everyone below Emily, Charlie runs 1.3× to 2.5× ahead on revenue per appointment.
The June break
The June break
The June break
Needs an answer
Needs an answer
Needs an answer
For sixteen straight months Charlie beat the human bench on show rate — usually by double digits, peaking at +23 points in February. In June 2026 that edge vanished, and it has not come back.
Figure 2
Show rate by month, since Charlie went live
Show rate by month, since Charlie went live
Show rate by month, since Charlie went live
Gross contract value produced, divided by appointments put on the calendar. This is the only setter metric that survives contact with the P&L — it prices volume and quality in one number.
Charlie AI
Charlie AI
Charlie AI
Human Setters
Human Setters
Human Setters
Self-booked
Self-booked
Self-booked
Figure 2
Show rate by month, since Charlie went live
Show rate by month, since Charlie went live
Show rate by month, since Charlie went live
Gross contract value produced, divided by appointments put on the calendar. This is the only setter metric that survives contact with the P&L — it prices volume and quality in one number.
What we need from Blue Chip
What we need from Blue Chip
Charlie's show rate ran 63–74% from January through May, then dropped to 49.1% in June, 51.6% in July and 33.3% so far in August — at or below the human bench for the first time since launch. Booked volume fell with it, 234 appointments in January to 121 in July. Deals went 24 → 22 → 12 → 15 → 11 → 8 → 6.
Charlie's show rate ran 63–74% from January through May, then dropped to 49.1% in June, 51.6% in July and 33.3% so far in August — at or below the human bench for the first time since launch. Booked volume fell with it, 234 appointments in January to 121 in July. Deals went 24 → 22 → 12 → 15 → 11 → 8 → 6.
Charlie's show rate ran 63–74% from January through May, then dropped to 49.1% in June, 51.6% in July and 33.3% so far in August — at or below the human bench for the first time since launch. Booked volume fell with it, 234 appointments in January to 121 in July. Deals went 24 → 22 → 12 → 15 → 11 → 8 → 6.
This isn't a reporting lag — we checked. June, July and August outcomes are fully resolved in the ledger; only eight rows across those three months are still unlabelled. Something changed at the end of May. The candidates we can see from our side are the confirmation sequence, a shift in lead-source mix, or a workflow change in CC360. We'd like to know which — that's roughly $29K a month of booked revenue sitting in the difference.
This isn't a reporting lag — we checked. June, July and August outcomes are fully resolved in the ledger; only eight rows across those three months are still unlabelled. Something changed at the end of May. The candidates we can see from our side are the confirmation sequence, a shift in lead-source mix, or a workflow change in CC360. We'd like to know which — that's roughly $29K a month of booked revenue sitting in the difference.
This isn't a reporting lag — we checked. June, July and August outcomes are fully resolved in the ledger; only eight rows across those three months are still unlabelled. Something changed at the end of May. The candidates we can see from our side are the confirmation sequence, a shift in lead-source mix, or a workflow change in CC360. We'd like to know which — that's roughly $29K a month of booked revenue sitting in the difference.
Method & definitions
Method & definitions
1.
1.
1.
Source. RPP's appointment ledger in Supabase, mirrored from the master Google Sheet. 19,463 rows covering 22 Apr 2024 to 26 Aug 2026, synced 13:00 UTC on 26 Aug 2026. Every figure on this page is a live read, not a stored snapshot.
Source. RPP's appointment ledger in Supabase, mirrored from the master Google Sheet. 19,463 rows covering 22 Apr 2024 to 26 Aug 2026, synced 13:00 UTC on 26 Aug 2026. Every figure on this page is a live read, not a stored snapshot.
Source. RPP's appointment ledger in Supabase, mirrored from the master Google Sheet. 19,463 rows covering 22 Apr 2024 to 26 Aug 2026, synced 13:00 UTC on 26 Aug 2026. Every figure on this page is a live read, not a stored snapshot.
2.
2.
2.
Show rate = attended ÷ (attended + no-show). Appointments cancelled before the call and rows flagged invalid are excluded from the denominator, so a setter isn't punished for a lead that cancelled cleanly.
Show rate = attended ÷ (attended + no-show). Appointments cancelled before the call and rows flagged invalid are excluded from the denominator, so a setter isn't punished for a lead that cancelled cleanly.
3.
3.
3.
Close rate = deals ÷ attended. Booked→deal = deals ÷ appointments booked, which is the honest end-to-end setter number because it carries no-shows.
Close rate = deals ÷ attended. Booked→deal = deals ÷ appointments booked, which is the honest end-to-end setter number because it carries no-shows.
Close rate = deals ÷ attended. Booked→deal = deals ÷ appointments booked, which is the honest end-to-end setter number because it carries no-shows.
4.
4.
4.
Gross booked is full contract value at signing, including financed balances. Still active nets out sales later marked Cancelled or Suspended. Both are booked value, not collected cash — cash lands lower and later.
Gross booked is full contract value at signing, including financed balances. Still active nets out sales later marked Cancelled or Suspended. Both are booked value, not collected cash — cash lands lower and later.
Gross booked is full contract value at signing, including financed balances. Still active nets out sales later marked Cancelled or Suspended. Both are booked value, not collected cash — cash lands lower and later.
5.
5.
5.
Like-for-like window. The leaderboard covers 21 Feb 2025 onward, Charlie's live date, and includes only setters with 50+ appointments in that window. Pre-Charlie setters and one setter with a 1.5% show rate (an appointment-routing artifact, not performance) are excluded there but still counted in the all-time deal ledger.
Like-for-like window. The leaderboard covers 21 Feb 2025 onward, Charlie's live date, and includes only setters with 50+ appointments in that window. Pre-Charlie setters and one setter with a 1.5% show rate (an appointment-routing artifact, not performance) are excluded there but still counted in the all-time deal ledger.
Like-for-like window. The leaderboard covers 21 Feb 2025 onward, Charlie's live date, and includes only setters with 50+ appointments in that window. Pre-Charlie setters and one setter with a 1.5% show rate (an appointment-routing artifact, not performance) are excluded there but still counted in the all-time deal ledger.
6.
6.
6.
Future-dated appointments are excluded from every rate. Only calls whose date has passed are scored.
Future-dated appointments are excluded from every rate. Only calls whose date has passed are scored.
Future-dated appointments are excluded from every rate. Only calls whose date has passed are scored.
7.
7.
7.
August 2026 is a partial month — 26 days of a 31-day month. Read the last point on Figures 2 and 3 as directional.
August 2026 is a partial month — 26 days of a 31-day month. Read the last point on Figures 2 and 3 as directional.
August 2026 is a partial month — 26 days of a 31-day month. Read the last point on Figures 2 and 3 as directional.
Prepared for Iggy Odighizuwa · Blue Chip Marketing · 26 August 2026 · Confidential
Prepared for Iggy Odighizuwa · Blue Chip Marketing · 26 August 2026 · Confidential